TY  - BOOK
AU  - Preston,C.A.
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
T2  - Wiley event management series
SN  - 9780470891070
PY  - 2012///
CY  - Hoboken, N. J.
PB  - John Wiley & Sons
KW  - Special events
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -