TY  - BOOK
AU  - Roper,Stuart
AU  - Fill,Chris
TI  - Corporate reputation: brand and communication 
SN  - 9780273727590 (pbk.)
PY  - 2012///
CY  - Harlow, England
PB  - Pearson Education
KW  - Corporate image
KW  - Reputation
KW  - Public relations
KW  - Customer relations
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -