Safko, Lon <br/><br/>
The fusion marketing bible :  fuse traditional media, social media, and digital media to maximize marketing / 
Lon Safko 
 - New York :  McGraw-Hill,  c2013 
 - xxi, 265 p. :  ill. ;  23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071801133 0071801138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Technological innovations