TY  - BOOK
AU  - Safko,Lon
TI  - The fusion marketing bible: fuse traditional media, social media, and digital media to maximize marketing 
SN  - 9780071801133
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Technological innovations
N1  - Includes index
ER  -