Zikmund, William G. <br/><br/>
Essentials of marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 5th ed. 
 - Mason, Ohio :  South-Western/Cengage Learning,  c2013 
 - xvii, 452 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 437-443) and index 
<br/><br/><label>ISBN: </label>9781133190646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research