TY  - BOOK
AU  - Zikmund,William G.
AU  - Babin,Barry J.
TI  - Essentials of marketing research
SN  - 9781133190646
PY  - 2013///
CY  - Mason, Ohio
PB  - South-Western/Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references (p. 437-443) and index
ER  -