Van Gelder, Sicco <br/><br/>
Strategi jenama global :  membongkar potensi penjenamaan merentasi negara, budaya dan pasaran / 
Sicco Van Gelder ;  penterjemah Haniza Lockman 
 - Kuala Lumpur :  Institut Terjemahan Negara Malaysia ;  2011 
 - xxx, 314 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789830686561 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Planning<br/>Branding (Marketing)<br/>Brand name products--Management<br/>Export marketing