TY  - BOOK
AU  - Van Gelder,Sicco
AU  - Haniza Lockman
TI  - Strategi jenama global: membongkar potensi penjenamaan merentasi negara, budaya dan pasaran 
SN  - 9789830686561
PY  - 2011///
CY  - Kuala Lumpur
PB  - Institut Terjemahan Negara Malaysia
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
KW  - Management
KW  - Export marketing
N1  - Includes bibliographical references and index
ER  -