Holden, Reed K. <br/><br/>
Negotiating with backbone :  eight sales strategies to defend your price and value / 
Reed K. Holden 
 - Upper Saddle River, N.J. :  FT Press,  c2012 
 - xiii, 182 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780133064766 (hbk.) 013306476X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Customer relations<br/>Negotiation<br/>Pricing