Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr., John W. Mullins 
 - 8th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  2014 
 - xvi, 368 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780078028946 (pbk.) 0078028949 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management