TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,John W.
TI  - Marketing strategy: a decision-focused approach 
SN  - 9780078028946 (pbk.)
PY  - 2014///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -