Niemeier, Stefan

Reshaping retail : why technology is transforming the industry and how to win in the new consumer driven world / Stefan Niemeier, Andrea Zocchi, and Marco Catena - Hoboken, NJ : Wiley, 2013 - viii, 200 p. : ill. ; 24 cm

Includes bibliographical references and index

9781118656662


Retail trade--Technological innovations
Retail trade--Customer services
Electronic commerce