Mullins, John W. <br/><br/>
Getting to plan B :  breaking through to a better business model / 
John Mullins, Randy Komisar. 
 - Boston, Mass. :  Harvard Business Press,  c2009 
 - xiii, 249 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781422126691 (hbk.) 1422126692 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning<br/>New business enterprises<br/>Entrepreneurship