TY  - BOOK
AU  - Mullins,John W.
AU  - Komisar,Randy
TI  - Getting to plan B: breaking through to a better business model 
SN  - 9781422126691 (hbk.)
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Business planning
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Includes bibliographical references and index
ER  -