Borg, James <br/><br/>
Persuasion :  the art of influencing people / 
James Borg 
 - 4th ed. 
 - Harlow, England :  Pearson Education Limited;  2013 
 - xvi, 300 p. :  ill.  20 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781292004495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Influence (Psychology)