Malhotra, Naresh K. <br/><br/>
Basic marketing research :  integration of social media / 
Naresh K. Malhotra 
 - 4th ed. 
 - Boston, MA :  Pearson,  c2012 
 - xxxii, 640 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780132544481 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research