00567nam a2200181 a 4500001001400000003000700014005001700021008004100038020002500079040000800104100002400112245008200136250001200218260003400230300004800264504005000312650002300362vtls000078894KUKTEM20251125095620.0140528t2012    maua   f      001 0 eng d  a9780132544481 (hbk.)  aUMP1 aMalhotra, Naresh K.0 aBasic marketing research :bintegration of social media /cNaresh K. Malhotra  a4th ed.  aBoston, MA :bPearson,cc2012  axxxii, 640 p. :bill. (some col.) ;c28 cm.  aIncludes bibliographical references and index 0aMarketing research