TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: integration of social media 
SN  - 9780132544481 (hbk.)
PY  - 2012///
CY  - Boston, MA
PB  - Pearson
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -