Baisya, Rajat K. <br/><br/>
Branding in a competitive marketplace / 
Rajat K. Baisya 
 - Los Angeles :  SAGE, Response Business Books,  2013 
 - xxxi, 229 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references (pages 221-224) and index 
<br/><br/><label>ISBN: </label>9788132110590 8132110595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Strategic planning