All business is local : why place matters more than ever in a global, virtual world /
John A. Quelch and Katherine E. Jocz
- London : Portfolio Penguin, 2012
- 248 p. : ill. ; 24 cm.
Originally published: New York: Portfolio Penguin
Includes bibliographical references and index
9780241961643 (pbk.) 0241961645 (pbk.)
Internet marketing Communication in marketing Marketing Globalization