00507nam a2200169 a 4500001001400000003000700014005001700021008004100038020002500079040000800104100001600112245008200128260005000210300002900260650002500289650002300314vtls000078896KUKTEM20251125095626.0140528t2014 njua f 000 0 eng d a9780857084903 (pbk.) aUMP1 aBoyd, Linzi1 aBrand famous :bhow to get everyone talking about your business /cLinzi Boyd aHoboken, NJ :bCapstone, A Wiley Brand,c2014 a287 p. :bill. ;c22 cm. 0aBranding (Marketing) 0aStrategic planning