Wesley, David T. A. <br/><br/>
Innovation and marketing in the video game industry :  avoiding the performance trap / 
David Wesley and Gloria Barczak 
 - Farnham, Surrey :  Gower,  2010 
 - xiv, 262 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780566091674 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Video games industry<br/>Video games--Marketing