00646nam a2200193 a 4500001001400000003000700014005001700021008004100038020002500079040000800104100002400112245012400136260003600260300003400296504005000330650002500380650002700405700002000432vtls000090290KUKTEM20251125095634.0150727t2010    enka   f      001 0 eng d  a9780566091674 (hbk.)  aUMP1 aWesley, David T. A.10aInnovation and marketing in the video game industry :bavoiding the performance trap /cDavid Wesley and Gloria Barczak  aFarnham, Surrey :bGower,c2010  axiv, 262 p. :bill. ;c25 cm.  aIncludes bibliographical references and index 0aVideo games industry 0aVideo gamesxMarketing1 aBarczak, Gloria