TY  - BOOK
AU  - Wesley,David T.A.
AU  - Barczak,Gloria
TI  - Innovation and marketing in the video game industry: avoiding the performance trap 
SN  - 9780566091674 (hbk.)
PY  - 2010///
CY  - Farnham, Surrey
PB  - Gower
KW  - Video games industry
KW  - Video games
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -