Social media marketing all-in-one for dummies /
Jan Zimmerman and Deborah Ng
- 2nd ed.
- Hoboken, NJ : John Wiley & Sons, 2013
- xxii, 770 p. : ill. ; 24 cm.
- For dummies .
Includes index
Introduction -- The social media mix -- Cybersocial tools -- Blogs, podcasts, and video -- Twitter -- Facebook -- Google+ -- Pinterest -- Other social media marketing sites -- Measuring results : building on success -- Index
9781118215524 (pbk.)
Internet marketing Online social networks Social media--Marketing Social marketing Internet advertising