Eastman, Susan Tyler <br/><br/>
Media programming:  strategies and practices / 
Susan Tyler Eastman and  Douglas A. Ferguson 
 - 9th ed. 
 - Boston, MA :  Wadsworth, Cengage Learning,  2013 
 - xii, 484 p. :  ill., maps ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 460-465) and index 
<br/><br/><label>ISBN: </label>9781111344474 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning<br/>Radio programs--Planning<br/>Cable television--Planning