TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
TI  - Media programming: strategies and practices 
SN  - 9781111344474
PY  - 2013///
CY  - Boston, MA
PB  - Wadsworth, Cengage Learning
KW  - Television programs
KW  - Planning
KW  - Radio programs
KW  - Cable television
N1  - Includes bibliographical references (p. 460-465) and index
ER  -