Kotler, Philip

Market your way to growth : 8 ways to win / Market your way to growth : eight ways to win Philip Kotler and Milton Kotler - Hobokon, NJ : John Wiley & Sons, 2013 - xxviii, 212 p. : ill. ; 24 cm.

Includes bibliographical references and index

9781118496404 (cloth) 111849640X (cloth)


Marketing
Relationship marketing
Customer relations x Management