Market your way to growth : 8 ways to win /
Market your way to growth : eight ways to win
Philip Kotler and Milton Kotler
- Hobokon, NJ : John Wiley & Sons, 2013
- xxviii, 212 p. : ill. ; 24 cm.
Includes bibliographical references and index
9781118496404 (cloth) 111849640X (cloth)
Marketing Relationship marketing Customer relations x Management