TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Milton
TI  - Market your way to growth: 8 ways to win 
SN  - 9781118496404 (cloth)
PY  - 2013///
CY  - Hobokon, NJ
PB  - John Wiley & Sons
KW  - Marketing
KW  - Relationship marketing
KW  - Customer relations x Management
N1  - Includes bibliographical references and index
ER  -