TY - BOOK AU - Mansfield,Heather TI - Mobile for good: a how-to fundraising guide for nonprofits SN - 9780071825467 (pbk.) PY - 2014/// CY - New York PB - McGraw-Hill Education KW - Nonprofit organizations KW - Marketing KW - Internet marketing KW - Fund raising KW - Social marketing N1 - Includes bibliographical references and index ER -