McGivern, Yvonne <br/><br/>
The practice of market and social research :  an introduction / 
Yvonne McGivern 
 - 4th ed. 
 - Harlow, England :  Pearson Education Limited,  c2013 
 - xxxv, 572 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273773115 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology<br/>Social sciences--Research--Methodology