Sachs, MaryLee <br/><br/>
The changing MO of the CMO :  how the convergence of brand and reputation is affecting marketers / 
MaryLee Sachs 
 - Farham, Surrey :  Gower,  2011 
 - xiv, 103 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/>Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative 
<br/><br/><label>ISBN: </label>9781409423157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Public relations