The how the convergence of brand and reputation is affecting marketers Sachs, MaryLee creator text enk Farham, Surrey Gower 2011 monographic eng

print

xiv, 103 p. : ill. ; 25 cm. Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative specialized MaryLee Sachs Includes index Branding (Marketing) Public relations 9781409423157 UMP 130819 20251125095800.0 vtls000073937