TY  - BOOK
AU  - Sachs,MaryLee
TI  - The changing MO of the CMO: how the convergence of brand and reputation is affecting marketers 
SN  - 9781409423157
PY  - 2011///
CY  - Farham, Surrey
PB  - Gower
KW  - Branding (Marketing)
KW  - Public relations
N1  - Includes index; Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative
ER  -