Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush 
 - 7th ed. 
 - Boston :  Pearson,  c2014 
 - xxix, 459 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>9780133074673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research