Iacobucci, Dawn <br/><br/>
Marketing models :  multivariate statistics and marketing analytics / 
Dawn Iacobucci 
 - Mason, Ohio :  South-Western, Cengage Learning,  2013 
 - xi, 206 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781111525842 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models<br/>Marketing--Statistical methods<br/>Multivariate analysis