Wood, Marian Burk <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood 
 - 3rd ed. 
 - Harlow, England :  Pearson,  2013 
 - xvii, 268 p. :  ill. ;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780273773634 (pbk.) 027371323X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning