The most powerful brand on earth : how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media /
Chris Boudreaux and Susan F. Emerick
- Upper Saddle River, NJ : Prentice Hall, 2014
- xviii, 215 pages : illustrations ; 24 cm.
Includes bibliographical references and index
9780133115390 (hbk.) 0133115399 (hbk.)
Employee empowerment Business communication Social media Organizational effectiveness Industrial management