TY - BOOK AU - Van Rijmenam,Mark TI - Think bigger: developing a successful big data strategy for your business SN - 9780814434154 (hbk.) PY - 2014/// CY - New York PB - American Management Association KW - Information technology KW - Management KW - Big data KW - Business KW - Data processing KW - Database management N1 - Includes bibliographical references (pages 241-264) and index ER -