Care, John <br/><br/>
Mastering technical sales :  the sales engineer’s handbook / 
John Care, Aron Bohlig 
 - 3rd ed. 
 - Norwood, MA :  Artech House,  2014 
 - xxi, 383 p. :  ill. ;  24 cm. 
 - Artech House technology management and professional development library .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781608077441 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--High technology<br/>High technology industries--Marketing