Marketing and management sciences :  proceedings of the International Conference on ICMMS 2008 / 
Damianos P. Sakas, Nikolaos Konstantopoulos, editors 
 - London :  Imperial College Press,  2010 
 - xxii, 617 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781848165090 (hbk.) 1848165099 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses<br/>Management science--Congresses