TY  - BOOK
AU  - Sakas,D.E.
AU  - Konstantopoulos,Nikolaos
ED  - International Conference of Marketing and Management Sciences
TI  - Marketing and management sciences: proceedings of the International Conference on ICMMS 2008 
SN  - 9781848165090 (hbk.)
PY  - 2010///
CY  - London
PB  - Imperial College Press
KW  - Marketing
KW  - Congresses
KW  - Management science
N1  - Includes bibliographical references
ER  -