Cheverton, Peter <br/><br/>
Memahami jenama / 
Peter Cheverton ; penterjemah Wan Sallehah Wan Mahmood 
 - Kuala Lumpur :  Institut Terjemahan Negara Malaysia,  2009 
 - x, 174 p. :  ill. ;  22 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789830684079 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management