TY  - BOOK
AU  - Andersen,Torben Juul
TI  - Short introduction to strategic management
T2  - Cambridge short introductions
SN  - 9781107031364 (hardback)
PY  - 2013///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references and index; The strategy concept -- Stragegy formulation -- Strategy execution -- Integrative strategy -- Multinational corporate strategy -- Strategic leadership
ER  -