Consumer information systems and relationship management : design, implementation, and use /
Angela Lin, Jonathan Foster, Paul Scifleet
- Hershey, PA : Business Science Reference, 2013
- xviii, 236 p. : ill. ; 29 cm.
- Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series .
"Premier Reference Source"--Cover
Includes bibliographical references and index
9781466640825
Consumer profiling Consumer behavior--Data processing Customer services--Information technology Management information systems Electronic commerce