Garcia, Rosanna <br/><br/>
Creating and marketing new products and services / 
Rosanna Garcia 
 - Boca Raton, FL :  CRC Press,  2014 
 - xxv, 412 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781482203608 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing research<br/>Product design