00579nam a2200193 a 4500001001400000003000700014005001700021008004100038020002500079040000800104100002000112245007100132260003900203300003400242504005000276650001700326650002300343650001900366vtls000083896KUKTEM20251125095943.0141120t2014    flua   f      001 0 eng d  a9781482203608 (hbk.)  aUMP1 aGarcia, Rosanna10aCreating and marketing new products and services /cRosanna Garcia  aBoca Raton, FL :bCRC Press,c2014  axxv, 412 p. :bill. ;c26 cm.  aIncludes bibliographical references and index 0aNew products 0aMarketing research 0aProduct design