TY  - BOOK
AU  - Garcia,Rosanna
TI  - Creating and marketing new products and services
SN  - 9781482203608 (hbk.)
PY  - 2014///
CY  - Boca Raton, FL
PB  - CRC Press
KW  - New products
KW  - Marketing research
KW  - Product design
N1  - Includes bibliographical references and index
ER  -