Baran, Stanley J. <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran, Dennis K. Davis 
 - 7th ed. 
 - Stamford, CT :  Cengage Learning,  c2015 
 - xxi, 408 p. ;  24 cm. 
 - Cengage series in mass communication and journalism .
 - Cengage series in mass communication and journalism .
<br/><br/>Includes bibliographical references and index 
<br/><br/>Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research 
<br/><br/><label>ISBN: </label>9781285052076 (pbk.) 1285052072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy