Fowler, Floyd J. <br/><br/>
Survey research methods / 
Floyd J. Fowler, Jr. 
 - 5th ed. 
 - Thousand Oaks, California :  Sage Publications,  c2014 
 - xi, 171 p. :  ill. ;  23 cm. 
 - Applied social research methods series ;  v.1 .
 - Applied social research methods series ;  v.1 .
<br/><br/>Includes bibliographical references (pages 155-163) and indexes 
<br/><br/>Types of errors in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data  collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective 
<br/><br/><label>ISBN: </label>9781452259000 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social surveys